I didn't come to data by the usual route.

My first eight working years were at Ediciones El Jueves, in Barcelona, as a prepress and layout technician. I learned two things there that I still use every day: that detail matters (a mistake in a national print run cannot be undone) and that deadlines are not negotiable.

Then I studied Audio Engineering at SAE Institute. It may look like a detour, but it is not: audio is signal, a chain of processes and a critical ear. If something fails in the chain, you hear it at the end. Data works in exactly the same way.

In 2013 I joined DOGA Parts, a manufacturer and distributor of automotive spare parts, for a short project. I have stayed for more than 13 years, because every year there was a new system to build. I migrated the whole company catalogue to TecDoc, the European data standard for the sector. I replaced the old reporting system with a corporate Power BI designed from scratch. I rolled out the CRM. I have coordinated the full ERP migration. And along the way I took on product management, pricing policy, the relationship with manufacturers in Asia and Europe, and the brand presence at trade fairs such as Automechanika Frankfurt.

Today I am the person people ask when they need to know what sells, to whom, at what margin and why. And also the one who then has to make the systems reflect it.

How I work

I like building things that get used. A dashboard nobody opens is a failure, however good it looks. I prefer a simple, reliable data model to a brilliant, fragile one. And I document what I do, because a process only one person understands is a risk.

Outside work

I'm a musician. I play drums, bass and guitar, I teach drums, and I have played with the same band for 25 years. Playing in a group teaches you what no management course does: listening to others, holding the tempo when everything speeds up, and knowing your job is to make the whole thing sound good.