New product ranges, from manufacturer to market
Several new ranges on the market in a few years and a repeatable launch process.
- Context
- Growing in the aftermarket means constantly extending the range: new product families and renewal of the existing ones.
- Challenge
- To develop each range with international manufacturers, define part numbers, packaging and prices, and reach the market in time for the sector's major trade fairs.
- Solution
- Product development with the manufacturers: part number selection, samples, redesign and schedule.
- Packaging and product image.
- Part number creation, coding, price lists and loading into the ERP and the catalogue.
- Launch material made in-house: leaflets, web content and stand graphics.
- Presentation at Automechanika Frankfurt.
- Ranges covered
- Redesign and extension of the wiper blade ranges, launch of the cabin blower range (Blowers) and the tank range (Automotive Tanks), and a new line for commercial vehicles.
- Impact
- Several new ranges on the market in a few years, very well received commercially from the first year, and a repeatable launch process.
- Tools